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From controlling the campaign chaos to discussing the relationship between Marketing & Marketing Operations, our blog is where we chat, discuss & debate all things Operational.

Down with MOps, Up with Transformation

Down with MOps, Up with Transformation

A little over a year ago I launched a Marketing Operations consultancy called Vantage Clever. The concept is simple. After 20 years of supporting corporate Marketing departments with best in class operational solutions, I wanted to form a leading...

MOps – More than just Martech

MOps – More than just Martech

If you hear Marketing Operations, you will be forgiven for thinking that it is another name for MarTech or Marketing Automation. There is an insurgence of Marketing Operations influencers who are credited with 'Marketo Fearless 50' and 'Partdot...

I AM MOPS

I AM MOPS

One of Vantage Clever's visions is to really bring the Marketing Operations community together. Not just as a group of people who have a job that sits in the marketing operations category. But to connect them so they can learn from each other and...

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